More than a decade ago the big homie Hov popped up on magazine covers wearing Audemars Piguets and all the rappers followed suit. Then he said “New watch alert – Hublot” in one of his songs and made Hublot a lot of money which eventually led to them to partner up and make limited edition Shawn Carter x Hublots. Now it’s back to square one for Jay-Z to them “Imaginary Player” days with his plain Yellow Gold Rolex Sky Dweller. “Those ain’t Rolex diamonds, the f*ck you done to that?” 


Yellow Gold Rolex Sky Dweller